Jarvis
Jarvis is an innovative AI-driven lead management and campaign tracking application that uses behavioural analysis, automated campaigns, and lead scoring to enhance productivity, improve campaign ROI, and streamline sales and marketing strategies.
The Project Journey
A deeper dive into each phase of the project
Key Challenges
The client needed an AI-driven application to automate lead management, track communications, and optimise campaigns, providing real-time insights and boosting lead conversion efficiency.
AI-Powered Lead Tracking
Track lead interactions, predict behaviour, and categorise leads dynamically using AI, enabling real-time prioritisation and engagement.
Campaign Automation
Automate lead communications and campaign executions across channels like email and SMS using AI-driven workflows.
Detailed Insights & Scoring
Provide actionable lead insights, engagement analytics, and AI-based lead scoring to drive data-driven marketing strategies.
Our Solution
We developed Jarvis, an AI-enhanced lead tracking and campaign management tool leveraging FastAPI, React, OpenAI, and Twilio, offering automated campaign execution, integrated communications, and powerful analytics.
AI-Powered Lead Tracking & Scoring
AI algorithms track leads, analyse behaviour, and dynamically score them based on engagement metrics, enabling smarter prioritisation.
Automated Campaign Management
Jarvis automates the execution, scheduling, and personalisation of email and SMS campaigns based on AI-driven insights.
Integrated Communication Channels
Seamless integration with email and SMS ensures direct, timely, and personalised communication with leads while tracking history in one place.
Comprehensive Lead Insights & Analytics
Jarvis provides deep lead insights and tracks KPIs such as conversion rates, response times, and campaign ROI using AI-powered analytics.
Efficient Data Management & Accessibility
Securely stores lead data with import/export capabilities while ensuring data integrity and accessibility across devices.
Scalability & Customization
Designed for scalability, Jarvis adapts to evolving marketing strategies with customizable workflows and features tailored to organisational needs.
Results Obtained
Jarvis transformed lead management and campaign tracking by introducing AI-driven automation, deep insights, and streamlined workflows, enabling businesses to enhance productivity, optimise marketing spend, and boost ROI.
Real-Time Lead Prioritisation
AI-driven categorisation of leads in real-time empowered teams to focus on high-value prospects and improve conversion rates.
Optimised Campaign Execution
Automated, personalised campaigns executed based on lead behaviour improved engagement and campaign success rates.
Integrated Communication & Tracking
Email and SMS channels integrated for streamlined communication, with lead interactions tracked and analysed centrally.
Actionable Insights & KPI Tracking
AI-powered dashboards provided real-time campaign and lead analytics, enabling data-driven decision-making.
Scalability & Flexibility
Jarvis scaled effortlessly to accommodate growing businesses and campaigns, ensuring adaptability to evolving strategies.
Visual Showcase
See how we transformed the user experience with intuitive design and seamless functionality
Detailed leads table for efficient management